Mehdi Broche

Chief Commercial Officer

Mehdi Broche is a global commercial leader with over 20 years of experience driving growth across leading FMCG and agri-food companies. As Chief Commercial Officer at MAFI, he oversees global commercial operations, bringing strategic vision, executional excellence, and a results-driven approach to MAFI’s expansion across key international markets.

Prior to joining MAFI, Mehdi held senior executive roles at world-renowned companies including Eckes-Granini, Nike, Coca-Cola, Nestlé, and Beiersdorf (Nivea personal care brand). He has managed multi-hundred-million-euro businesses, led cross-functional teams of up to 500 people, and built market leadership across Europe, the Middle East, and Africa.

Mehdi’s expertise spans commercial strategy, GTM models, e-commerce, BI systems, and large-scale trade integration. He has successfully led major acquisitions, category expansions, and route-to-market transformations, with consistent collaboration alongside top-tier consulting firms such as McKinsey & Company and Mars & Co.

Fluent in French, English, German, and Arabic, and with deep knowledge of juices, concentrates, IQF, and freeze-dried products, Mehdi plays a critical role in accelerating MAFI’s global growth and commercial leadership.