Sally Salah

Senior Director of Marketing Communications

Sally Salah El Din is a distinguished executive in marketing and communications with 30 years of leadership experience. She has built a formidable career through visionary strategy, transformative campaigns, and a deep understanding of brand influence in both local and global markets. At MAFI, she leads the full spectrum of marketing and communication functions, developing strategic initiatives that amplify brand visibility, accelerate market penetration, and position the company as a global innovator in sustainable agri-food solutions.

Sally’s role at MAFI encompasses comprehensive brand management, content creation, digital strategy, media relations, influencer partnerships, and global event planning. She has played a critical role in elevating MAFI’s international profile and aligning its communications with the company’s ambitious expansion goals, including spearheading its entry into high-potential B2B markets in Europe and the U.S.

Previously, Sally served as Executive Director of Marketing & Communications at the Egyptian Industrial Investment Group (EIIG), where she led AI-driven brand transformation initiatives and oversaw the successful expansion of the group’s entrepreneurial and industrial platforms.

Her career includes over a decade as Director of Communications at Egyptian Steel Group, where she executed award-winning campaigns and managed presidential visits. She also held senior communications roles at Kempinski Hotels and AR Group of Companies, building her expertise in media relations, operational leadership, and strategic storytelling.

With a BA in French Literature and specialized diplomas in advertising, diplomatic protocol, e-marketing, and international PR, Sally combines cultural depth with tactical execution. Her work continues to shape how leading Egyptian brands speak to the world.